Communications & Marketing Award

AWARD WINNER - Middleton Grange Shopping Centre

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Award Criteria:

This award recognises that Communications & Marketing contributes to major growth and consolidation within an organisation and raises their profile supporting corporate success.  A long-term strategic view on Communications and Marketing will help sustain expansion whilst retaining customer and staff loyalty.

Judging Criteria:

Six key features will be examined during judging:

1. Clarity of objectives within the organisation

2. How compelling is the campaign? (The external perspective)

3. The extent to which the campaign promotes both the company and FM overall

4. How has the overall strategy been reinforced internally? (Internal communication)

5. What tools, platforms and techniques have been used? (Innovations)

6. What outcomes were achieved?  Did these match the objectives?