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FM World: a cornerstone of the Institute's offering
James Sutton, CEO of BIFM talks about FM World, the BIFM magazine.
FM World has been a cornerstone of the Institute's offering for many years,
having recently celebrated its 12th birthday and is coming up to its 280th issue.†It provides a range of news, analysis, case studies and insights to support the facilities management profession and the Institute?s membership.
The Institute has been through significant change over these 12 years and so has the FM World offering. The magazine itself has evolved to reflect the changing nature of the profession as well as embracing new technologies and reader demand. The FM World website, FM World jobs and the FM World Daily have all been introduced and developed;but essentially the core of the magazine has remained broadly the same. A fortnightly publication providing industry news and showcasing the range and breadth of issues affecting FM.
FM as a profession has grown in stature and awareness during this time, with greater understanding of the role it plays in business and society. Yet there are still considerable challenges to face and address to continue this progress and positioning of FM as career of choice and building understanding amongst the business community and fellow built environment professions. The magazine is central to communicating its changing nature to members and wider audiences.
It is readily accepted within publishing circles that the nature of media is changing. The way we consume content and information has evolved.Access to information through digital channels on the web and social media means that it is now so fast paced that at times news is read and digested several times over by the time it appears in print ? sentiments echoed by our Editorial Advisory Board. Our challenge is on reflecting on how to deliver content products and services that are fit for purpose, timely, relevant and of high quality.
We have been undertaking a research process to ensure that we continue to deliver the right content that will support you in your daily roles as well as equipping FM professionals with the knowledge they need for the future. This began in February with the FMWorld Readership Survey to gather quantitative information. Alongside this at a recent Editorial Advisory Board we reviewed and discussed the structure and content of the magazine. To gain further insights, Martin Read, our Editor, has met with members to build on these conversations and gain the views from other FM professionals. A series of further focus groups and questionnaires with key stakeholders is underway to shape the future of the offering.
We are aiming to review, address, and act on these discussions quickly with the purpose of delivering a refined member offering this summer that will deliver increased benefit to our members and the profession.
The Institute?s magazine FM World, is recognised as the leading publication in FM. Its information and insight have been a core benefit to our membership offering and we hope that by completing this review it will grow in the value it delivers in the years ahead.
If you have thoughts on what you'd like to see from the FM World offering, share your views by emailing firstname.lastname@example.org
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