BIFM South Region October 2016 CPD Event Report– Personal Branding – Expert advice on how to market yourself!
31-10-16 11:14 BIFM
The BIFM South Region held their October CPD event in the Library at Sussex University.
Deputy Chair of the BIFM Board Ashleigh Brown, gave an illuminating talk which began with her pointing out to the packed room that personal branding is the process whereby people and their careers are marked as brands. She maintained that the personal branding concept suggests instead that success comes from self-packaging. Ashleigh went on to say that the process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression.
Ashleigh informed members on how to market themselves; concentrating not on only how they communicate knowledge but every aspect of personal brand, including appearance, body language and social media faux pas. Over ten years in the recruitment industry has taught Ashleigh many things about personal branding including knowing the target audience and dressing accordingly. For example, turning up for an interview in a suit when the employing organisation always dresses casually suggests that the candidate has not done their research. She also gave some fascinating examples of good and poor body language and emphasised how much can be read into tone and posture. Ashleigh went on to demonstrate how using social media can threaten reputation and should be treated with caution. This includes checking what is in the background before posting a picture online.
Completing her talk she gave some excellent tips on how to produce a CV - such as avoiding the use of headers and footers or text boxes, to make sure that it can be easily uploaded into a database.
Ian Fielder, chair of South Region, thanked Ashleigh for her time and expertise and noted that nearly half the attendees were attending a BIFM event for the first time. He felt they would soon be back to enjoy their next event after such a great talk. All details of the presentation can be found on the BIFM South Region webpage in the document section.
We would like to thank the University of Sussex for hosting this event and providing refreshments and our speaker for sharing her knowledge and experience.
For further details please contact Ian Fielder.